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Our vision: Offering unique addresses for unforgettable experiences in exceptional destinations.
Who are we?
Our mission: Designing and operating high-end establishments in exclusive locations in the very heart of legendary destinations, offering our guests an ‘art de vivre’ that is at once refined and relaxed.
Our purpose: Placing people at the heart of everything we do, providing our guests with a personalised service founded on a warm welcome and an innate sense of hospitality, and building loyalty among our teams by supporting them each and every day so they can give their very best.



Our values
Our values are our guiding light and inspire us each and every day in all our activities. They underpin our relationships with our stakeholders, be these our business partners, guests or internal teams. We place people at the heart of these values that unite us, nurture our sense of belonging and make us proud. And it is because we all work together that we can affirm our:
Cultivating a culture of listening and understanding in our exchanges with both our teams and partners.
Making a clear promise to both our clients and our teams.
Loyalty to who we are and to the promise we make to our guests and partners to nurture trust and build strong relationships.
Dedication to a job well done, to high-quality service and to giving our very best.
Our story
The story of Groupe Alp’Azur is that of a businessman who spent the better part of his life staying in hotels around the world. This professional requirement gave rise to genuine savoir-faire, which subsequently evolved into a passion. In 2017, he founded the Alp’Azur Hôtels group and acquired several establishments, all enjoying exceptional locations in the heart of iconic destinations including Les 3 Vallées ski area and the Gulf of Saint-Tropez.
Today, two Alpine and three Mediterranean establishments are in operation thanks to an ambitious renovation and upscale programme. Tomorrow, driven by the dynamism of its owner and his overarching vision, the group is set to grow and expand its offering with the same high-end positioning in remarkable locations.

Our hotel operations team









Our hotel support team

















